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Description
Every year, Fashion Revolution Day – April 24 rolls around like a bright, conscious spotlight on your closet. It’s not about tossing out your wardrobe. It’s about asking questions, loving what you wear, and caring about who made your clothes. So if you’ve ever felt that fashion should be more than fast trends and cheap thrills, then welcome to your new favorite day.
History
Let’s rewind to 2013 for a moment. The world of fashion was thriving on trends, sales, and glossy campaigns. But behind the curtain, not everything was glamorous.
On April 24, 2013, the Rana Plaza garment factory collapsed in Dhaka, Bangladesh, killing over 1,100 garment workers and injuring thousands more. It was one of the deadliest industrial disasters in history—and it shocked the world. These workers were producing clothes for some of the biggest global fashion brands.
People everywhere started asking: How could this happen? Who is responsible? What can we do?
Exactly one year later, on April 24, 2014, a group of designers, thinkers, and activists launched the first Fashion Revolution Day. It was a way to honor the victims of Rana Plaza, shine a light on the broken systems in the fashion industry, and demand change through education, transparency, and creativity.
The movement was founded by Carry Somers and Orsola de Castro, two trailblazers in ethical fashion. They believed the industry needed a complete transformation—from fast and secretive, to slow, fair, and open.
Today, it’s not just a memorial. It’s a movement that’s still growing—with events, online campaigns, films, and discussions in over 100 countries. It’s sparked a week-long celebration, new laws, new voices, and a new kind of fashion revolution.
How To Celebrate
No need for sequins or sparkles (unless you want them). Here’s how you can join in:
1. Ask Questions
Snap a pic of your favorite outfit and tag the brand. Ask: #WhoMadeMyClothes?
2. Share Stories
Post about your most-loved thrift find, or a garment with a story. Fashion is personal—share yours!
3. Support Sustainable Brands
Spend your money where your values are. Look for brands that are transparent, fair, and eco-friendly.
4. Watch and Learn
Check out The Success of the Campaign Film or other documentaries on fast fashion and sustainability.
5. Attend a Fashion Open Studio
Online or in person—these are amazing, insightful, and super creative.
Amazing Facts
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It’s observed in over 100 countries, with millions of participants every year.
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Over 5,000 brands have responded to the #WhoMadeMyClothes challenge.
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The campaign has reached millions of people online, boosting awareness and change.
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“Fashion Revolution Week” is a thing now—because one day just wasn’t enough!
Why We Love
Let’s be real—fashion can feel overwhelming. So many brands, trends, and sales. But Fashion Revolution Day – April 24 offers a breath of fresh, ethical air.
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You feel empowered by asking questions like “Who made my clothes?”
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You become part of a global community that actually cares.
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You learn new things about the fashion industry and your wardrobe.
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You make better choices that support people and the planet.
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You can still look fabulous while doing all of the above!
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