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Description
Small Business Saturday, celebrated on the last Saturday of November, is a nationwide event dedicated to supporting and promoting local businesses. Falling between Black Friday and Cyber Monday, this day encourages shoppers to step away from big-box retailers and invest in their local economies by purchasing goods and services from small businesses.
History
Small Business Saturday was created in 2010 by American Express to encourage consumers to shop locally and support small businesses. The concept emerged during the Great Recession when many small businesses were struggling to stay afloat. Recognizing the critical role these businesses play in local economies, American Express launched the initiative as a way to drive more foot traffic and revenue to small enterprises during the busy holiday shopping season.
The first Small Business Saturday took place on November 27, 2010, and immediately garnered attention. By the following year, the event had gained significant momentum, receiving official support from political leaders and business organizations. In 2011, the United States Senate passed a resolution recognizing Small Business Saturday, making it an official annual event.
American Express amplified the campaign through marketing initiatives and offered free promotional resources to help small businesses spread the word. Social media also played a vital role in the event's success, with the hashtag #ShopSmall gaining widespread popularity.
How To Celebrate
- Shop Local: Visit your favorite local stores, restaurants, and service providers. Look for discounts, special promotions, and events hosted by small businesses.
- Spread the Word: Use social media to promote your favorite local businesses. Post photos, write reviews, and use hashtags like #SmallBusinessSaturday to encourage others to participate.
- Host a Small Business Saturday Event: If you’re a business owner, organize special events like flash sales, free workshops, or giveaways. Collaborate with other local businesses to create a community-wide celebration.
- Gift Small: Purchase holiday gifts from small businesses to share the joy of unique and meaningful presents with loved ones.
- Volunteer or Donate: Support small businesses by volunteering your time or donating to local business associations.
Amazing Facts
- Economic Powerhouse
In 2022, consumers spent approximately $17.8 billion at small businesses on Small Business Saturday, showcasing its significant impact on local economies. - A Global Movement
While it started in the United States, Small Business Saturday has spread internationally, with countries around the world adopting the initiative to support their local businesses. - Social Media Amplification
The hashtag #ShopSmall has become a global trend, helping to raise awareness for small businesses and attract more shoppers every year. - Government Support
Small Business Saturday has been officially recognized by all 50 U.S. states, including endorsements from governors, mayors, and local officials. - Community Participation
Many communities host special events, pop-up markets, and parades to celebrate Small Business Saturday, making it a festive occasion that brings people together.
Why We Love
- Supports Local Economies
Shopping on Small Business Saturday helps keep money within the community. Local businesses often reinvest in their neighborhoods, supporting schools, public services, and other essential infrastructure. - Unique Shopping Experiences
Unlike generic products from big-box stores, small businesses offer handcrafted items, locally sourced goods, and personalized services, providing shoppers with one-of-a-kind finds. - Strengthens Community Connections
Small businesses foster a sense of belonging by building relationships with their customers. On Small Business Saturday, shoppers can engage directly with business owners, strengthening the community spirit. - Ethical and Sustainable Choices
Many small businesses prioritize ethical practices and sustainability, making it easier for conscious shoppers to align their purchases with their values. - Celebrates Entrepreneurship
Small Business Saturday is a day to honor the hard work, creativity, and determination of small business owners who contribute to the local and national economy. - Holiday Shopping Kickoff
Small Business Saturday falls right after Black Friday, giving shoppers a chance to continue their holiday shopping while supporting small enterprises. - Exclusive Deals and Events
Many small businesses host unique events, offer discounts, and provide promotions specifically for Small Business Saturday, making it a fun and rewarding shopping experience. - Promotes Job Creation
Small businesses account for a significant portion of employment in many communities. Supporting them helps sustain jobs and fosters economic stability. - Personalized Customer Service
Small businesses are known for going above and beyond to provide excellent customer service, making shoppers feel valued and appreciated. - Feel-Good Shopping
People love knowing their spending directly benefits hardworking entrepreneurs and their families, adding a personal and heartfelt touch to their purchases.
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